hype

Of all the ridiculous claims made in the popular science press, one of the biggest is that we have discovered the possibility of alien life on some remote exoplanet.
A recent health story is currently making the rounds proclaiming that some forms of exercise, as well as participation in three particular racquet sports, are better than others for your overall health and will help you live longer.
It's amazing what lengths a company will go to in order to sell you something.