fad

Do-gooders in America, typically of the Millennial variety, think of themselves as smarter, more worldly, and far better informed than you. They are woke. You are not.

We've all seen the commercials of those happy, thin women devouring a delicious chocolate bar without an ounce of guilt... Yeah, right!

Step aside, paleo diet; there's a new fad in town. Celebrities like Mariah Carey have jumped on the Purple Diet plan, where only purple fruits and veggies are allowed.

We recently told you that coffee is good for you; there are plenty of benefits to drinking a cup of joe on a daily basis. So you may wonder why some are seeking alternatives, like alkaline coffee? The marketing game is big on this one.