Every Picture Tells a Story: Our Polarized Body-Politic

• Progressive Activists (8 percent of the population) are deeply concerned with issues concerning equity, fairness, and America's direction today. They tend to be more secular, cosmopolitan, and highly engaged with social media.
• Traditional Liberals (11 percent of the population) tend to be cautious, rational, and idealistic. They value tolerance and compromise. They place great faith in institutions.
• Passive Liberals (15 percent of the population) tend to feel isolated from their communities. They are insecure in their beliefs and try to avoid political conversations. They have a fatalistic view of politics and feel that the circumstances of their lives are beyond their control.
• The Politically Disengaged (26 percent of the population) are untrusting, suspicious about external threats, conspiratorially minded, and pessimistic about progress. They tend to be patriotic yet detached from politics.
• Moderates (15 percent of the population) are engaged in their communities, well informed, and civic-minded. Their faith is often an important part of their lives. They shy away from extremism of any sort.
• Traditional Conservatives (19 percent of the population) tend to be religious, patriotic, and highly moralistic. They believe deeply in personal responsibility and self-reliance.
• Devoted Conservatives (6 percent of the population) are deeply engaged with politics and hold strident, uncompromising views. They feel that America is embattled, and they perceive themselves as the last defenders of traditional values that are under threat.

The extremes draw page-views, but that does not reflect what the majority has in common. 

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Source: Hidden Tribes: A  Study of America’s Polarized Landscape More in Common